A small studio for apps and creator tools.

Since 2008, one device has quietly rewritten how we live. It's strange to say that about a phone, but it's true. We work on it. We learn on it. We meet the people we love on it. We see doctors on it. The first thing most of us touch in the morning is a screen, and the last thing at night is the same screen.

The gifts are real. So is the cost. It's harder to focus than it used to be. It's easier to feel lonely in a room full of people. The impulse to buy something has never been faster to satisfy. Misinformation travels further than the truth. Whatever else your phone is, it has never been closer to you.

I've come to think of the smartphone the way our ancestors thought of fire.

Fire kept us warm and fed. Fire also burned villages down. We didn't put it out. We learned it. We figured out where to set it, when to leave it, how to pass it on. The phone is the new fire, and humans will learn to hold it the same way, given enough time.

We built bay82 to help that happen sooner.

In The Power of Habit, Charles Duhigg describes what he calls the golden rule of habit change. You don't break a bad habit by trying to stop it. You replace it with a better one. The cue stays the same. The reward stays the same. The routine in between is what changes.

That's what we make. Routines. Apps for your health, your life, your love, your faith, built for the place modern life actually happens: your pocket.

We build with the help of AI, the rigor of real research, and the patience of people who have spent years in industry and in classrooms and still think of themselves as students.

Small surfaces. Honest defaults. Long horizons.

Humans will learn to hold this small machine the way we learned to hold the flame. We want to be inside that turning.